What to do after grant rejection: Turning a “no” into a future “yes”
What to do after grant rejection
By Jackie Weston
Rejection hurts. Period. No matter how much we try to detach it from our self-worth, it often feels personal and final. But what if rejection doesn’t have to be final? What if it’s not the end of the conversation, but only the beginning?
Start by accepting the pain of rejection. Anything worthwhile often involves some level of pain. Accepting rejection is one of the most critical skills a grant writer can possess. No one secures a ton of funding without facing rejection. Once the initial sting of rejection has subsided, proceed with the following steps to try to transform that “no” into a “yes.”
1. Understand why your proposal was rejected
If the funder did not provide feedback, take some time to analyze your proposal. Ensure your project goals and objectives are clearly stated and align with the funder's mission. Did you effectively demonstrate the societal need for your project? Did you include measurable outcomes? Ask for another set of eyes. Have a coworker or friend who is unfamiliar with the project read your proposal to offer a fresh perspective.
The reality is that even if you checked all the boxes and produced the perfect grant proposal, it may still be rejected. It is important to understand that funders often receive hundreds or even thousands of grant proposals and only have a limited amount of funding to distribute, sometimes only funding 1%-10% of the proposals they receive. Although your grant proposal may seem polished and perfect, another project may simply align better with the funder’s current priorities. In some cases, your proposal could be rejected merely because the funder’s portfolio is full or funding for the year has already been allocated.
If this is your first time applying to that specific funder, a “no” is your cue to try again next year. Many funders are hesitant to award funding to first-time applicants. Before reapplying, research who received funding the previous year and the types of projects that were supported to get a better understanding of the funder’s current interests. Additionally, focus on cultivating and building a relationship with the funder before the next grant cycle.
2. Use feedback to improve your next proposal
One of the most critical steps in dealing with grant rejection is to carefully review any feedback provided by the funder. Examine your proposal from the funder’s perspective based on their comments. Was there something you could have done differently to better align your proposal with the funder's mission? While we certainly don’t want to misrepresent our programs, some of the most common errors pointed out in funder feedback include a simple failure to state clearly defined outcomes or discrepancies between the budget and the project narrative. Create a detailed list of potential improvements and use it as a reference for future grant applications. While identifying your areas for improvement, also take note of what you did well.
3. Build the relationship
Never, ever burn the bridge with a funder after experiencing rejection. Although it’s natural to feel disappointed, don’t express negative emotions toward the funder. Instead, reach out to thank them for their time and consideration. Especially if they took the time to provide feedback (many do not).
If feedback wasn’t provided, inquire about how you can strengthen your proposal for the next application cycle. Request a phone or in-person meeting to discuss the funder’s current funding priorities. A funder who takes the time to offer feedback is already investing in your organization; it’s your job to show them how your organization can serve as a valuable partner.
If possible, invite them to tour your facility to showcase the impactful work you are doing, particularly how it aligns with their funding priorities.
Stay in touch with the funder. Keeping them updated on your organization's progress can enhance your chances for future funding. Continue to build the relationship by adding them to your communication list or inviting them to upcoming events. Send regular impact reports, newsletters, and success stories. This ongoing engagement helps develop name recognition, so you’re not just an unknown caller the next time you apply.
Be persistent without being pushy. Maintain the conversation while also giving them space. Build trust by demonstrating that you’re not just seeking a quick approval but are investing in forming a genuine partnership.
Even if you’re advised not to reapply for funding for that particular project, keep the relationship intact. You never know when you might have a project in the future that fits that funder’s interests.
Remember, funders often network with other funders. If your project truly isn’t a good fit, the program officer at the funding organization that declined your proposal may offer suggestions for other funding sources. They might even facilitate introductions for you.
In conclusion, by addressing feedback and nurturing the relationship, you can significantly increase your chances of turning a “no” into a “yes” in the future! And if the answer continues to be “no” after making every effort to turn it into a “yes”, bless and release. There is no shame in a rejection when you know you’ve given it your best effort. Select another funding opportunity and use your revised proposal to knock it out of the park!
