Rooted: Leadership Cohort Program
Online | 12 Weeks | Small Group Learning
A place to speak honestly, reflect critically, and gain perspective from peers who understand the realities of fundraising work.
About Rooted:
What to Expect:
Who Will Benefit:
Rooted Leadership Cohorts are Write On Fundraising’s high-impact, peer-powered experience for fundraisers and nonprofit leaders who are done choosing between hitting revenue goals and honoring their values.
What feels familiar isn’t always sustainable. Overreliance on a handful of donors. Chronic underinvestment in staff. Short-term revenue strategies that spike results but quietly erode trust and capacity.
Those tactics may win the quarter. But they cost you the future.
Rooted helps you break that cycle and grow in ways that expand capacity, deepen trust, and actually last.
This isn’t about doing more.
It’s about leading differently.
If you’re ready to scale impact without burning out your team — or yourself. Rooted is where growth begins.
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Stronger donor relationships
More resilient and diversified revenue streams
Clearer fundraising strategies that reduce over-dependence on a few people or tactics
Increased confidence in asking, stewarding, and leading fundraising efforts
Healthier teams that are able to sustain performance over the long term
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Three (3), three-hour virtual leadership development sessions with cohort members (one per month)
One (1) optional coaching session with Write On Fundraising Founder + CEO, Lindsay Jordan
One (1) private, one-hour fundraising training session with cohort members
Private cohort #Slack channel
Leadership development materials portal
Dedicated program facilitator
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Grow alongside a trusted circle. You’ll move through the program with the same small cohort, building real trust, honest dialogue, and meaningful accountability over time.
Speak freely in a national space. Because your cohort isn’t tied to your local market, you can share openly, ask hard questions, and process challenges without worrying about hometown politics.
Participate, don’t perform. This is a facilitated experience focused on thoughtful conversation and practical application—not posturing, hot takes, or “guru” culture.
Lead with your values intact. You’ll strengthen your ethical clarity and long-term thinking in ways that feel grounded and practical—whether you’re reform-minded or working within more traditional nonprofit structures.
Develop leadership that lasts. We emphasize discernment, responsibility, and care for people over hustle culture or heroic narratives. Sustainable leadership > savior leadership.
Learn from real-world practitioners. Rooted reflects Write On’s plainspoken, principled approach, which is grounded in lived fundraising experience, not theory alone.
Rooted is for fundraisers and nonprofit leaders who want their leadership to reflect their values, not just their revenue goals.
You’ll benefit if you are:
A development director or senior leader seeking to align strategy with equity and ethics.
A values-driven practitioner ready for honest reflection, accountability, and growth.
A mid-career or emerging leader navigating how to fundraise differently than “how it’s always been done.”
If you’re ready for depth, community, and values-forward leadership, Rooted is for you.
Plant your roots.
What this IS NOT:
This is not tactical fundraising training
This is not therapy
This is not a mastermind for personal branding
This is not an ideological purity test
What this IS:
A structured, facilitated peer learning environment
A place to apply values to real fundraising work
A place for honest conversation grounded in professionalism
An investment in long-term fundraising effectiveness
Timelines + Deadlines
Each cohort will run for 12 weeks (3 months). Enrollment is first-come, first-served and is required to reserve your spot!
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Spring Cohort
April | May | June
Begins April 1.
Enroll by March 23, 2026.
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Summer Cohort
July | August | September
Begins July 1.
Enroll by June 22, 2026.
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Winter Cohort
January | February | March
Begins January 3.
Enroll by December 22, 2026.
Pricing + Packages
Winter 2026 Rooted Cohort (January, February, and March). Begins January 1, 2026.
Rooted is for fundraisers and nonprofit leaders who want their leadership to reflect their values, not just their revenue goals.
You’ll benefit if you are:
A development director or senior leader seeking to align strategy with equity and ethics.
A values-driven practitioner ready for honest reflection, accountability, and growth.
A mid-career or emerging leader navigating how to fundraise differently than “how it’s always been done.”
If you’re ready for depth, community, and values-forward leadership, Rooted is for you.
Winter Cohort: January, February + March
Begins January 3, 2027
Winter 2026 Rooted Cohort (January, February, and March). Begins January 1, 2026.
Rooted is for fundraisers and nonprofit leaders who want their leadership to reflect their values, not just their revenue goals.
You’ll benefit if you are:
A development director or senior leader seeking to align strategy with equity and ethics.
A values-driven practitioner ready for honest reflection, accountability, and growth.
A mid-career or emerging leader navigating how to fundraise differently than “how it’s always been done.”
If you’re ready for depth, community, and values-forward leadership, Rooted is for you.